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A Guide to the Google Penguin Update

It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is in particular to those that are buying links or getting them via link networks that are primarily designed to boost rankings in Google. But several years had pass and various updates were done to Penguin and now comes the latest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.

As a matter of fact, there are quite a number of reasons to why many people are so excited with the new Penguin update.

Number 1. Algorithm devalues links instead of punishing websites – rather than penalizing the entire website, this new Penguin version is devaluing spam links. Penguin was punitive in nature when it was first launched. What is meant by this is, if your page was affected, then you may expect that the entire site would be demoted in search without having clear instruction or explanation to how it can be recovered.

Because of the harshness of Penguin partnered with misinformation that surrounds the algorithm at the same time, it has created contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 and its demotion versus devalue approach, it’s a significant upgrade and aim to improve relationship between website owners and Google.

Number 2. Penguin is baked to core algorithm of Google – it has become possible for Google to provide real-time update because of this. Thus, Penguin’s data is being refreshed in real time and therefore, changes become visible and a lot faster that normally take effect shortly after a page is re-index and re-crawl. Google are in the better position of assessing links quickly with the update to Penguin. Meaning, no more waiting time for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – it provided immediate rewards for legitimate practices as spam is devalued a lot more efficiently, thanks to the improvements made to Penguin update. Through this shift, it has pushed SEO industry away from manipulation and towards real strategies. The truth is, real marketing is what most of the respected and successful SEOs are involved. There are still some shady companies and individuals on the other hand that claim to be SEOs while what they actually do is just provide spammy services.

New Penguin update provide greater gains for those who secure links legitimately as this presents a big challenge for unscrupulous agencies as websites that are propped to be spam would be devalued.

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